Amika at Sephora Singapore Show

Amika’s booth at the Sephora Singapore Press & Influencer Showcase marked a bold statement in spatial branding — and the debut of Amika's now-iconic orange arches. This compact but high-impact build introduced Amika’s signature design language to the APAC region, blending playful architecture with targeted education. Warm lighting, punchy visuals, and sleek shelf talkers invited content creation while spotlighting product efficacy. As one of Emily’s first event creative directions at Amika, this project was a pivotal moment in translating the brand’s existing visual code into its first defendable, physical, life-size form — setting a new global standard and blueprint for future activations worldwide. According to Emily’s vision, this was the first of many lit arches and pill-shaped counters. Creative Direction & Environment Design by Emily Potucek