Amika “Pick Up for Perk Up” 360 Campaign

Perk Up 360 is a fully integrated brand experience designed to energize city dwellers across every touchpoint — from skyline to street level. The campaign unfolded in four key phases: Billboards launched the bold visual identity, reaching ~1.2M drivers and pedestrians across Manhattan. A wave of wild postings followed in high-traffic neighborhoods, generating 3.5M+ impressions through street-level repetition and shareability. Subway takeovers saturated daily commutes with an estimated 6M impressions, transforming passive moments into brand engagement. A teaser pop-up in LA extended national visibility. Finally, the campaign culminated in a high-impact 3-day pop-up in NYC’s SoHo, drawing 3,200+ visitors and generating UGC with a reach of ~1.2M across social platforms. This 360° rollout was crafted to spark anticipation, build recognition, and foster emotional connection — delivering both visibility and cultural relevance. Design Direction & Experiential Strategy by Emily Potucek

NYC Billboard