Emily Potucek is a creative and innovative leader in the beauty industry with a passion for sustainability and environmental impact reduction. With over 2,500 stores across 6 continents and 35 countries under her belt, Emily has designed eco-friendly retail displays, packaging, and events for some of the world's top beauty brands, including Fresh, Lancôme, Elemis, Laura Mercier, and Amika.
Her expertise in retail design has led to the implementation of innovative upcycle programs, modular designs, and 100% recyclable and compostable display systems, resulting in significant cost savings and waste reduction for the industry. Emily's goal is to have all US beauty brands' visual merchandising be 95% recycled by 2032 and 85% compostable by 2040.
A Forbes 30 Under 30 nominee, Emily's proven track record of success and passion for sustainability make her a valuable asset to any organization looking to make a positive environmental impact while maintaining high design standards. In addition to her professional accomplishments, Emily also manages her family's wheat farm in Kansas, showing her commitment to sustainability both in and outside of work. Connect with Emily to learn more about her work and vision for a more sustainable future.
Her expertise in retail design has led to the implementation of innovative upcycle programs, modular designs, and 100% recyclable and compostable display systems, resulting in significant cost savings and waste reduction for the industry. Emily's goal is to have all US beauty brands' visual merchandising be 95% recycled by 2032 and 85% compostable by 2040.
A Forbes 30 Under 30 nominee, Emily's proven track record of success and passion for sustainability make her a valuable asset to any organization looking to make a positive environmental impact while maintaining high design standards. In addition to her professional accomplishments, Emily also manages her family's wheat farm in Kansas, showing her commitment to sustainability both in and outside of work. Connect with Emily to learn more about her work and vision for a more sustainable future.
