Beauty U.S.A.™ at the 2028 Olympic Games
Beauty U.S.A.™ is a conceptual campaign exploring the intersection of athleticism and glamour, inspired by the 2028 Olympic Games in Los Angeles. Shot on location at the LA Memorial Coliseum, the piece highlights powerful femininity through high-impact visuals: windswept hair, glowing skin, and triumphant posture. The project reflects my vision for how beauty brands can show up boldly and emotionally on the global stage—creating moments of resonance that go far beyond the product. Concept & Creative Direction: Emily Potucek
