Elemis at Sephora
Gondola Endcap. Concept, design, structure, graphics, merchandising, lighting, and build direction by Emily.
Elemis at Sephora, Takeover Concepts
Elemis at Ulta, Takeover Concepts
Elemis at Ulta Show
Event concept, design, structure, merchandising, graphics, procurement, and build direction by Emily.
Elemis at Ulta
Focal Table. Emily's original structure was Ulta's first all-paper large-graphic display designed by any of Ulta's 600 brands. Fully recyclable. Concept, design, structure, merchandising, graphics, and build direction by Emily.
Elemis at Ulta
Gondola, 3 Foot. Concept, design, structure, merchandising, graphics, and build direction by Emily.
Eco-Friendly Shelf Talker Block System. An Emily original no-glue pressure-fit shelf-graphic structure that allows for unlimited paper graphic updates, reduced waste volume, and fully recyclable graphic updates.
"A Fresh Upcycle". Concepted, implemented, and lead Fresh's first upcycling program as part of an original merchandising sustainability initiative.
Lancôme at Sephora
Emily's waste-reducing evergreen design, pushing her original eco-friendly visual merchandising initiative. See Emily's work on Lancôme shelves in Sephora U.S. starting March 2020.
Fresh at Sephora
See Emily's current work on Fresh shelves in Sephora in the U.S., Canada, and Mexico January 2020 through September 2020. Emily's evergreen redesign of all Fresh product strips will be on shelves indefinitely.
"Penny Lane". In-store pop-up and visual merchandising for JCPenney. Development of all visuals including structure application, brand conceptualization, graphic design, visual merchandising, brand partnership design, and Instagrammable moments.
Tarte at Ulta
Ulta Front-of-Store Table for Tarte Shape Tape Concealer including 20 shades of full-size testers, 10 shades of travel-size testers, and stock. An original, ingredient-highlighting concept that increases consumer association between Tarte brand and natural skincare.
Smirnoff Retail & Event
Visual merchandising, event design, store design, product design, and brand development for Smirnoff.
High Efficiency Showerhead for Niagara Conservation for Amazon
Kenmore Home Appliances
"Kenmore Covey" for Kenmore Home Appliances. Brand Direction Trademarked, October 2016 "livemore with Kenmore" Innovation Award, May 2016 Awarded by Kenmore Senior Industrial Design Team as best design of an IoT smart appliance for urban millennials in 2026.
Amazon Countertop Appliances
Researched and designed Visual Brand Language, Industrial Design, product User Interface, and User Experience for countertop appliances.
Dextrus: Because Life is Hands-On A smart electromagnetic grip assistive and therapeutic glove for working and arthritic hands.
Form Sketch Process
A motorcycle helmet sketch exploration for female hobby motorcyclists. User experience considerations include safety (concussion prevention), ventilation (to encourage use and improve tactile experience), long hair accommodation (existing women's helmets do little to accommodate), visibility (increase peripheral view of the user and increase rider visibility to other vehicles on the road, the leading cause of motorcycle accidents), and materials (increased safety and manufacture alternatives) for women.
Target In-Store App
"HUDdle" for ChaseDesign for Target Huddle is an IoT-integrated platform that offers a personal, re-imagined customer service experience. Heads up display (HUD), Google Glass (Google Contact), integrated earpiece, phone app, existing and volunteered customer data, facial recognition, product recognition, Internet of Things (IoT), wifi, gps, geotag, real-time data, in-person human interaction, etc.... are used to create the ultimate synergistic in-store shopping experience that gives customers the attention, information, and buying power they want to efficiently get in, get more, and get out.
Kenmore Concept Sketch Process
Kenmore Home Appliances Innovation Award, May 2016 Awarded by Kenmore Senior Industrial Design Team as best design of an IoT smart appliance for urban millennials in 2026. Most Innovative.
Architectural Draft Process
Bond Hall. Hand drafted architectural design.